I ran into this Oracle APEX installation problem a few months ago and just got a call from one of our customers hitting the same problem. So I thought it might be a good idea to share the reason and the workaround for that problem.
Does your installation log files contain the following errors?
Error creating button name="REFRESH" id="181590632003554484" ORA-06502: PL/SQL: numeric or value error: character string buffer too small ORA-06512: at "FLOWS_020200.WWV_BIU_STEP_BUTTONS", line 24 ORA-04088: error during execution
or
Error page=190 item="F4000_P190_QUICKPICK" id="5224728991502726" declare * ERROR at line 1: ORA-06502: PL/SQL: numeric or value error ORA-06512: at "SYS.OWA_UTIL", line 323 ORA-06512: at "SYS.HTP", line 860 ORA-06512: at "SYS.HTP", line 975 ORA-06512: at "SYS.HTP", line 993 ORA-06512: at "FLOWS_020200.WWV_FLOW_API", line 4005 ORA-06502: PL/SQL: numeric or value error: character string buffer too small ORA-06512: at "FLOWS_020200.WWV_BIU_STEP_ITEMS", line 63 ORA-04088: error during execution of trigger 'FLOWS_020200.WWV_BIU_STEP_ITEMS' ORA-06512: at line 4
I’m pretty sure that your database parameter NLS_LENGTH_SEMANTICS is set to CHAR.
Workaround
In your SQL*Plus session execute
ALTER SESSION SET NLS_LENGTH_SEMANTICS=BYTE;
before you run the APEX installation scripts.
See also the related OTN thread Version 2.2 installation fails.